Job Description
Within the media, advertising & PR sector, roles include: creative content developer, advertising management, marketing associate, and sales adviser. Although these roles are distinct, general tasks in this sector include:
Within the media, advertising & PR sector, roles include: creative content developer, advertising management, marketing associate, and sales adviser. Although these roles are distinct, general tasks in this sector include:
- Leverage sponsorship
- Liaise with promotional teams
- Develop online and offline marketing strategies
- Design marketing plans and manage the delivery of marketing campaigns and PR activities
- Developing and managing website, and social media accounts
- Manage stakeholders
- Conduct market research
- Analyse consumer data
- Create marketing and advertising materials such as brochures.
Skills
To excel in the sector of media, advertising & PR it is advantageous to have these skills which employers look for:
To excel in the sector of media, advertising & PR it is advantageous to have these skills which employers look for:
- Excellent oral and written communication skills in both English and Kiswahili
- Organised
- Creative and innovative
- Good exposure to digital and online marketing including the use of social media
- Ability to work on own initiative
- Interpersonal skills
- Teamwork
Requirements
To gain a management role, most employers look for a Bachelor's degree in marketing or a similar discipline. For other roles, a bachelor's degree is not required. Experience in consumer facing industries will help with applications.
To gain a management role, most employers look for a Bachelor's degree in marketing or a similar discipline. For other roles, a bachelor's degree is not required. Experience in consumer facing industries will help with applications.